THE SG EXPERIENCE
SG Experience is more than fashion it’s a celebration of confidence, creativity, and individuality. From discovering new collections to creating bespoke pieces, every moment at SG empowers you to express your true self through style.
Initial Consultation
Once you’ve found a design that inspires you, our dedicated client advisors will arrange a personalised consultation — available at our Manchester Studio or virtually from anywhere in the world. During this one-to-one session, we’ll take the time to understand your vision — exploring your event, style preferences, and any specific design or fit requirements.
Our goal is to bring your ideas to life, creating a bespoke piece that perfectly captures your personality and celebrates your occasion in true SG style.
Find Your Perfect Fit
At SG London, we believe your clothes should be made to fit you not the other way around. Every piece is crafted with precision, using your exact body measurements to ensure a flawless fit and a finish that feels uniquely yours.
To help you get started, we’ve created a guide video on how to take your own measurements accurately (Watch Video). Once submitted, our team reviews each detail carefully to ensure your garment is tailored to perfection.
Need a little extra help? Book a one -to-one virtual measurement session with one of our fitting specialists. They’ll guide you through the process live, making sure every measurement is just right for your custom SG London look.
Personalised Design Experience
At SG, our design journey begins with a one-to-one consultation to understand your style, preferences, and vision. Our designers guide you through a curated selection of silhouettes, colours, and fabrics to help shape your ideal look. Once a design direction is finalised, we create a bespoke fashion illustration exclusively for you.
You’ll have the opportunity to review and refine the design before confirming your order. For bridal and couture pieces, we take the process further by creating toiles (prototype garments) to ensure the perfect fit and finish before crafting your final piece
Final Fittings
Every SG creation is a labour of precision and passion, handcrafted through over 1500 hours of meticulous artistry. Our expert team is dedicated to refining every detail, ensuring that each piece not only embodies beauty but also offers an impeccable fit tailored perfectly to your form.
To achieve this level of perfection, a minimum of two fittings are required. During these sessions, our specialists conduct detailed technical assessments, making precise adjustments to guarantee an exceptional finish. With our in-house team, every garment is sculpted, shaped, and perfected to meet the highest standards of craftsmanship.